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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, reveals an expanded search engine optimization service for plastic surgeons, concentrating on online presence, client interaction, and practice growth. Lauren's focus on ROI and interest for finding the vital details that transform projects from good to excellent include establishing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate strategy for anticipating ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising room, Tracey began her occupation as a firm account individual for a range of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.