Telemarketing

Citadel, a specialist electronic advertising and marketing company, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, patient engagement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the advertising of wellness & health brands with all lifecycle stages: beginning with clinical test recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and Fortress Surgeon Digital Marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her occupation as an agency account person for a variety of pharma brands and later on spearheaded the marketing initiative to release a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for exactly how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.