Digital Advertising And Marketing Services

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, reveals a broadened SEO solution for cosmetic surgeons, concentrating on on-line visibility, individual interaction, and technique growth. Lauren's concentrate on ROI and passion for discovering the crucial information that change campaigns from good to excellent consist of developing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection approach for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her career as an agency account person for a range of pharma brands and later pioneered the advertising initiative to introduce a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for just how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.