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Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client involvement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brand names with all lifecycle phases: beginning with clinical test recruitment projects, via the pre-launch market-shaping, launch and marketing phase, finishing with license expiry and advertising sunsetting.

One of the things Martin takes pleasure in most about his function is the chance to research study and recognize the subtleties of both brand-new and established markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the model for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.