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Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded SEO service for cosmetic surgeons, concentrating on online exposure, individual involvement, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the vital details that transform campaigns from good to terrific consist of creating a grand scale multivariate test structure using fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for anticipating ROI before media investment.

One of the things Martin appreciates most about his duty is the opportunity to study and comprehend the nuances of both new and established markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the design for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.