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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, reveals an expanded SEO solution for cosmetic surgeons, concentrating on on-line visibility, client engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the critical information that transform projects from good to fantastic consist of establishing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection strategy for anticipating ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing space, Tracey started her job as a firm account individual for a selection of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.