Surgeon Digital Advertising

Fortress Surgeon Digital Marketing, a specialist digital marketing company, introduces a broadened SEO service for plastic surgeons, focusing on on-line exposure, patient engagement, and method growth. Lauren's focus on ROI and passion for discovering the vital information that change projects from excellent to fantastic include developing a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her job as an agency account individual for an array of pharma brand names and later on spearheaded the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.