Outbound Telemarketing

Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online visibility, client engagement, and practice development. Lauren's focus on ROI and passion for locating the vital information that change projects from great to terrific consist of developing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for predicting ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her career as an agency account individual for a variety of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the design for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.