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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient involvement, and method development. Lauren's focus on ROI and interest for discovering the critical information that transform projects from excellent to wonderful consist of developing a grand scale multivariate examination framework making use of fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast technique for forecasting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her job as an agency account individual for a selection of pharma brands and later on headed the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the version for just how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.