Digital Marketing Solutions

Citadel, a doctor electronic marketing agency, announces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, patient involvement, and method growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & health brands via all lifecycle stages: starting from clinical test recruitment projects, with the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and marketing sunsetting.

A 25-year expert in the health care advertising and marketing room, Tracey began her career as an agency account person for a range of pharma brand names and later spearheaded the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.