Telemarketing

Fortress Surgeon Digital Marketing, a doctor digital marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, person involvement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that transform campaigns from great to terrific include creating a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her profession as a firm account individual for a selection of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.