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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals a broadened search engine optimization service for plastic surgeons, concentrating on on-line presence, patient interaction, and practice development. Lauren's focus on ROI and interest for locating the important information that change projects from great to great consist of creating a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for predicting ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her profession as a firm account person for a range of pharma brand names and later on spearheaded the advertising and marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and advertising firms should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.