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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, client interaction, and technique growth. Lauren's focus on ROI and passion for locating the essential information that transform projects from good to terrific consist of developing a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her career as a company account individual for a selection of pharma brands and later on headed the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.