Outbound Telemarketing

Citadel, a specialist electronic advertising and marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, patient involvement, and method development. Lauren's focus on ROI and passion for locating the important details that transform campaigns from great to terrific consist of establishing a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her profession as a firm account individual for a selection of pharma brands and later on pioneered the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the version for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.