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Revision as of 02:56, 9 January 2026

Citadel, a Fortress Surgeon Digital Marketing (click the up coming web page) digital advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on online visibility, client engagement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the important details that transform projects from great to wonderful consist of establishing a grand range multivariate examination structure making use of fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate method for predicting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey started her career as a firm account individual for a variety of pharma brand names and later on headed the advertising effort to release a first-of-its kind website in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.