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Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, individual interaction, and technique development. Lauren's concentrate on ROI and interest for finding the essential information that transform campaigns from excellent to fantastic include establishing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for forecasting ROI before media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her occupation as a firm account person for an array of pharma brand names and later led the marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.