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fortress surgeon digital Marketing, a cosmetic surgeon electronic advertising company, reveals an increased SEO solution for plastic surgeons, concentrating on on-line exposure, person interaction, and technique growth. Lauren's concentrate on ROI and passion for finding the important details that transform campaigns from excellent to excellent consist of developing a grand range multivariate test structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate method for predicting ROI before media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her career as an agency account individual for a variety of pharma brands and later spearheaded the advertising and marketing effort to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.