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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, patient interaction, and method development. Lauren's concentrate on ROI and passion for finding the vital details that change projects from good to wonderful include establishing a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for anticipating ROI before media investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her career as a company account individual for a variety of pharma brands and later on led the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.