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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing agency, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online presence, patient involvement, and technique growth. Lauren's focus on ROI and enthusiasm for locating the important information that transform projects from great to great consist of creating a grand range multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her job as an agency account individual for a selection of pharma brand names and later on pioneered the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.