Specialist Digital Marketing

Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, announces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, client involvement, and practice development. Lauren's focus on ROI and passion for locating the essential information that change campaigns from great to fantastic consist of establishing a grand range multivariate examination framework making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for forecasting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her profession as a firm account individual for a variety of pharma brand names and later on headed the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the version for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.