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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient interaction, and method development. Lauren's focus on ROI and enthusiasm for finding the important details that transform campaigns from great to excellent consist of developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her profession as a firm account individual for a range of pharma brands and later pioneered the marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.