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Citadel, a cosmetic fortress surgeon Digital Marketing electronic advertising firm, reveals an expanded SEO service for cosmetic surgeons, concentrating on online presence, patient engagement, and technique development. Lauren's focus on ROI and passion for finding the critical details that change campaigns from good to great consist of developing a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her occupation as an agency account individual for a selection of pharma brands and later on spearheaded the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.