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Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, client involvement, and technique growth. Lauren's focus on ROI and enthusiasm for locating the critical details that change campaigns from good to wonderful include creating a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for predicting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her profession as a company account person for a range of pharma brand names and later on led the advertising initiative to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the design for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.