Social Media SMM

Fortress Surgeon Digital Marketing, a doctor digital advertising agency, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line presence, individual engagement, and practice growth. Lauren's focus on ROI and passion for finding the important details that change projects from great to wonderful consist of developing a grand range multivariate examination framework using fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for forecasting ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing room, Tracey began her profession as an agency account individual for a variety of pharma brands and later spearheaded the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.