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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, reveals a broadened SEO solution for cosmetic surgeons, focusing on on-line exposure, individual interaction, and practice growth. Lauren's concentrate on ROI and passion for finding the important details that transform projects from excellent to terrific consist of creating a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for anticipating ROI prior to media financial investment.

Among things Martin delights in most regarding his function is the chance to research and understand the subtleties of both new and established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the version for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.