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Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the crucial details that change projects from great to great include developing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for forecasting ROI prior to media investment.

Among the important things Martin takes pleasure in most about his function is the possibility to study and comprehend the nuances of both well established and brand-new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.