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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing company, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online visibility, patient interaction, and practice growth. Lauren's concentrate on ROI and passion for discovering the critical details that change campaigns from excellent to fantastic include creating a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection approach for anticipating ROI prior to media investment.

Among the important things Martin takes pleasure in most regarding his function is the possibility to research and understand the nuances of both new and well-known markets, and with expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.