Telemarketing

Citadel, a specialist electronic advertising agency, announces an increased search engine optimization solution for cosmetic surgeons, focusing on online presence, person interaction, and technique growth. Lauren's concentrate on ROI and passion for locating the vital information that transform campaigns from great to great include creating a grand scale multivariate test framework making use of fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate method for predicting ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her occupation as an agency account individual for a variety of pharma brands and later on spearheaded the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the version for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.