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Fortress Surgeon Digital Marketing, a specialist digital marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, client interaction, and practice development. Lauren's concentrate on ROI and passion for discovering the important information that transform campaigns from great to excellent include creating a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for predicting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her occupation as a company account person for a variety of pharma brands and later spearheaded the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the version for just how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.