Discover The Most Effective Advertising And Marketing Agencies

Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line visibility, individual involvement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the vital details that transform campaigns from excellent to terrific include establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate method for predicting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her profession as an agency account person for a selection of pharma brands and later on led the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the model for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.