Surgeon Digital Marketing

Citadel, a specialist digital marketing company, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and method development. Lauren's focus on ROI and passion for finding the vital details that transform campaigns from great to great consist of establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast approach for anticipating ROI before media investment.

A 25-year expert in the health care advertising and marketing area, Tracey began her occupation as a firm account individual for a variety of pharma brands and later spearheaded the advertising initiative to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.