Specialist Digital Advertising

Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client interaction, and method development. Lauren's focus on ROI and interest for locating the essential information that transform campaigns from great to terrific include creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for predicting ROI prior to media financial investment.

One of the things Martin delights in most about his role is the possibility to study and comprehend the nuances of both well established and brand-new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.