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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces a broadened SEO solution for plastic surgeons, concentrating on online presence, individual interaction, and method development. Lauren's focus on ROI and passion for locating the vital details that change projects from great to excellent include establishing a grand range multivariate examination structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her occupation as an agency account person for a variety of pharma brand names and later led the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.