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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, individual involvement, and practice growth. Lauren's focus on ROI and enthusiasm for locating the critical information that transform projects from good to terrific consist of developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection approach for predicting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her profession as a firm account person for a variety of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the model for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.