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Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, introduces a broadened SEO service for cosmetic surgeons, concentrating on on-line presence, patient interaction, and technique development. Lauren's concentrate on ROI and interest for finding the essential information that change projects from good to excellent include creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her job as an agency account individual for an array of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.

He leads a team of media method, media planning, media acquiring and media execution professionals that collaboratively ensure that campaign goals are attained in order to make best use of roi and interactions. Lauren's occupation in digital and media began in the 90's, just as electronic ended up being a feasible advertising and marketing channel.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.