Specialist Digital Advertising

Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line presence, patient interaction, and technique development. Lauren's concentrate on ROI and passion for locating the critical details that transform campaigns from great to terrific include creating a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate technique for forecasting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey began her profession as a firm account person for a range of pharma brand names and later on headed the advertising initiative to release a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.