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Citadel, a specialist electronic advertising and marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, client interaction, and technique growth. Lauren's focus on ROI and passion for locating the essential information that change projects from great to fantastic include establishing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for forecasting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her profession as a company account individual for an array of pharma brand names and later led the marketing effort to introduce a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.