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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, reveals a broadened SEO solution for plastic surgeons, focusing on online visibility, client engagement, and practice growth. Lauren's focus on ROI and passion for discovering the important information that transform campaigns from excellent to wonderful consist of creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for anticipating ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her job as a firm account individual for an array of pharma brands and later headed the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

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While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.