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A 25-year professional in the medical care advertising and marketing space, Tracey began her career as an agency account person for a selection of pharma brand names and later on pioneered the marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.
He leads a group of media strategy, media preparation, media buying and media implementation experts that collaboratively make sure that campaign goals are achieved in order to take full advantage of engagements and ROI. Lauren's career in electronic and media started in the 90's, just as digital ended up being a sensible marketing network.
While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.