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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, individual involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for discovering the important details that transform projects from great to excellent consist of establishing a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection technique for anticipating ROI prior to media investment.

Among the things Martin delights in most regarding his function is the opportunity to study and understand the nuances of both new and well-known markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media method, media planning, media purchasing and media execution professionals that collaboratively make certain that project objectives are accomplished in order to make best use of roi and engagements. Lauren's profession in digital and media started in the 90's, just as digital ended up being a viable marketing network.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.