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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, announces a broadened SEO service for cosmetic surgeons, focusing on online exposure, person interaction, and method development. Lauren's focus on ROI and interest for finding the critical details that transform campaigns from good to great include creating a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising room, Tracey began her profession as a company account person for a range of pharma brand names and later led the advertising and marketing effort to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.