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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, reveals a broadened SEO service for plastic surgeons, concentrating on on-line visibility, person engagement, and method development. Lauren's concentrate on ROI and passion for locating the vital details that transform projects from great to wonderful consist of creating a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate approach for anticipating ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her career as an agency account individual for a variety of pharma brand names and later on spearheaded the advertising initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.