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Citadel, a Fortress Surgeon Digital Marketing digital marketing company, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line presence, individual interaction, and practice growth. Lauren's focus on ROI and enthusiasm for locating the vital information that change projects from excellent to excellent consist of creating a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate technique for anticipating ROI prior to media investment.
A 25-year veteran in the health care marketing and advertising room, Tracey started her occupation as an agency account person for a range of pharma brands and later on led the advertising and marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare area.
He leads a team of media strategy, media preparation, media purchasing and media implementation experts that collaboratively make sure that project objectives are accomplished in order to make the most of interactions and ROI. Lauren's occupation in digital and media began in the 90's, just as digital came to be a viable advertising and marketing channel.
While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.