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Citadel, a doctor digital advertising firm, announces a broadened SEO solution for plastic surgeons, concentrating on on-line visibility, person involvement, and technique growth. Lauren's focus on ROI and passion for locating the critical information that transform campaigns from good to wonderful include creating a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for predicting ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her occupation as a firm account individual for a selection of pharma brands and later headed the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.