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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, introduces a broadened SEO service for plastic surgeons, focusing on on-line presence, person interaction, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health and wellness & wellness brands through all lifecycle phases: starting from scientific trial employment projects, through the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her job as a firm account person for a variety of pharma brands and later headed the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.