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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online visibility, patient involvement, and method development. In her previous role as VP of Biddable Media Daga focused on the marketing of health and wellness & health brand names via all lifecycle stages: starting from clinical trial employment projects, with the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the medical care marketing and advertising space, Tracey started her career as a firm account person for a selection of pharma brand names and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.