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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, reveals an expanded SEO solution for plastic surgeons, concentrating on on-line visibility, client interaction, and practice growth. Lauren's focus on ROI and passion for finding the crucial details that transform campaigns from good to great include developing a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI before media investment.
A 25-year professional in the health care marketing and advertising room, Tracey started her occupation as a firm account individual for a variety of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare room.
It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the version for just how media and marketing firms should, and will, develop in the future.
While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.