Discover The Most Effective Advertising And Marketing Agencies

Citadel, a doctor digital advertising agency, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on online visibility, individual involvement, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial information that transform campaigns from great to great include developing a grand range multivariate examination structure using fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast method for predicting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising area, Tracey began her profession as a company account person for an array of pharma brand names and later led the marketing effort to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the design for just how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.