Digital Marketing Services

Citadel, a doctor Fortress Surgeon Digital Marketing advertising firm, introduces an expanded search engine optimization service for plastic surgeons, focusing on online exposure, person engagement, and method growth. Lauren's focus on ROI and passion for discovering the important information that change campaigns from excellent to fantastic include establishing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast technique for predicting ROI before media investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her job as a company account individual for a range of pharma brands and later on led the advertising initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years educating Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.