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Citadel, a doctor electronic advertising and marketing firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, individual involvement, and technique development. Lauren's focus on ROI and enthusiasm for locating the crucial information that change projects from excellent to wonderful consist of developing a grand scale multivariate examination structure making use of fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI before media investment.

Among the important things Martin delights in most concerning his role is the chance to research and comprehend the nuances of both well-known and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and Fortress Surgeon Digital Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.